User-led growth.

Drive revenue by deeply understanding the users that matter... whether they pay you yet or not.

Segments are made up of recent activity, urgent needs, and business impact reporting.

User Relationship Management

Leverage a deep understanding of your users, their needs, and their intent to drive more revenue and guarantee long-term retention.

yellow ui curl
Voice of the user

All-in-one VoU for software companies with both PLG & paying customers.

Parlor VoU supports the entire user feedback loop in one system, giving software companies a single source of truth for all customer needs, feedback, and sentiment captured across every team and tool in the company.

Explore Voice of the User
feedback loop
User Intent Tracking

Instantly take action when  users you care about do something you care about.

Analytics understand historical trends. Parlor’s URM automates how you respond to those behaviors in real time. Identify your user segment, define the behaviors to track, and automate the post-behavior workflow.

Explore User Intent Tracking
user management
User Engagement

Drive deeper adoption with personalized in-product experiences.

Different users have different relationships to your business. Their experiences should vary, too. For Free Tier Users: an onboarding experience focused on upsell, with limited access to high-touch support. For Enterprise Users: in-app access to a CSM and the ability to give feedback on your roadmap. Parlor makes this personalization of product experience possible.

Explore User Engagement
engagement management

The Secret Sauce:
the Unified User Record.

Parlor diagram

Nobody wants to log into more dashboards. What we need is glue – between disconnected teams, siloed data, redundant tools, and disparate workflows.  

Parlor’s URM provides this glue by integrating with as many sources of user data as you want. The result: one Unified User Record for every user in your ecosystem and the ability to leverage those insights across every team and tool in your company.


Acknowledge the humans behind the accounts.

URM is not a replacement for your CRM; it integrates with your CRM to pick up where the CRM leaves off: the moment an account becomes a group of users, each with their own unique relationship to your product and impact on your business.

A source of record for accounts.
CRM Group diagram
A source of record for users.
urm chart

​​Modern SaaS companies need to understand the individual users, champions, and decision makers behind their accounts.

Parlor’s URM tracks every individual user's unique relationship to your product and business to unite your teams around a deep understanding of your most important users.

Think of Parlor as a CRM
for users
, not accounts.

Parlor's URM focuses on the important segments of users that actually use your software, whether they're paying customers yet or not.

Learn more about URM <> CRM
green arrow pointing right

SaaS has changed.

The Shift
The Result

SaaS is now two decades old.

After 20 years of SaaS development, we're now drowning in standalone SaaS tools for disconnected teams. In fact, teams have so many SaaS tools that they need SaaS tools to help manage their SaaS tools.

Teams are drowning in disconnected tools.

Customer expectations have changed.

With so many options now available, product features are no longer long-term differentiators. Customers expect more than just a functional product; they want more personalization, deeper engagement, and a greater degree of say in the directions of the products they invest in.

Personalized product experiences win.

PLG has transformed SaaS GTM.

Gone are the days of relying entirely on top-down sales teams to acquire accounts. Product-led growth and the ongoing consumerization of the enterprise means that most companies now have important users long before they have paying accounts.

The User is as important as the Account.

Aparna and Josh sitting in the lounge area of the office chatting with someone off screen.

Modern SaaS companies have modern problems.
They need a modern toolset.

cross team alignment icon

Cross-Team Alignment

The first 20 years of SaaS tools were largely focused on supporting one team, resulting in every team having dozens of siloed tools. What modern SaaS companies need now are tools that instead focus on aligning as many teams as possible.

tool console icon

Tool Consolidation

Teams now have so many SaaS tools that they need SaaS tools to help manage their SaaS tools. In the same way that modern teams need to align as many teams as possible, so too do they need to consolidate as many tools as possible.

user icon

User Centricity

The success of Product-led growth, the ongoing consumerization of the enterprise, and the emergence of usage-based pricing all highlight one key fact: the next 20 year cycle of business software will be about the rise of the User.

personalization icon

Deeper Personalization

Consumer expectations have changed; personalization is now a requirement. Netflix, Spotify, Nest – they've succeed through personalization. Modern enterprise SaaS companies need to do the same by providing every user with a unique in-product experience.